Heineken Experience: Entry Ticket
Drink up the history of the Netherlands' most famous export
- Heineken® Experience: Entry Ticket
- Two beers or soft drinks
- Tour Guidance in English
Heineken Experience Tickets and Information
- Heineken Experience Address: Stadhouderskade 78, 1072 AE, Amsterdam
- Opening Hours: Sunday - Thursday: 10:30 - 19:30 | Friday & Saturday: 10:30 - 21:00
Is The Heineken Experience Worth Doing
- It’s one of Amsterdam’s most popular attractions!
What You See at The Heineken Experience
- The brewing rooms
- The machinery
- Interactive games created by sponsors
- Taste test (for those old enough!!
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About Heineken Experience
The Heineken Experience in Amsterdam is a fun, immersive and interactive museum which is dedicated to the history of the Heineken brand and its brewing process!
It’s situated in the former Heineken brewery, so it has plenty of authentic history and offers you a deep dive into the world of one of the most iconic beer brands globally.
The tour takes you on a journey through the company’s history, including the brewing process, and its worldwide success! It consists of four floors of interactive exhibits, historical artefacts, brewing simulations, and fun activities that engage all your senses.
You will learn about the origins of Heineken, which was founded in 1864 by Gerard Adriaan Heineken, and then its evolution into a global beer giant.
You will discover how Heineken is brewed, from water, hops, barley, and yeast to the final product. There's even a virtual brewing simulation where you can experience being "brewed" yourself!
You can also participate in interactive displays and games, such as testing your pouring skills in the "Perfect Pour" challenge!
See the famous Heineken draft horses in the stables, which were once used to deliver beer across the city.
At the end of the tour, you are of course treated to a tasting session where you can enjoy a fresh Heineken beer (or soft drink alternative), poured right in front of you, so you can quench your thirst from all that walking around the museum!
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The Heineken Experience FAQs
- What is the Heineken Experience?
- The Heineken Experience is a museum and interactive tour which takes place in Heineken’s original brewery in Amsterdam and offers you a chance to learn about the brand’s history, brewing process, and enjoy beer tastings.
- How long does the Heineken Experience in Amsterdam take?
- The self-guided tour typically takes about 1.5 to 2 hours, depending on how much time you spend at each exhibit.
- Do I need to book tickets in advance for the Heineken Experience in Amsterdam?
- Yes, it’s recommended to book tickets in advance, especially during busy periods, to ensure you secure a spot and avoid long queues as it’s a very popular attraction in Amsterdam!
- Is the Heineken Experience in Amsterdam kid-friendly?
- Children are allowed into the Heineken Experience, yes, but the interactive and tasting parts of the tour are for adults. Soft drink alternatives are available for younger ticket holders!
- Is the Heineken Experience in Amsterdam wheelchair accessible?
- Yes, the Heineken Experience is fully wheelchair accessible, with elevators available for visitors with mobility needs.
- What’s the best time to visit the Heineken Experience in Amsterdam?
- Visiting on weekdays and in the morning tends to be less crowded compared to weekends and afternoons. It is a popular attraction in the city!
Heineken Experience Fun Facts
- Historic Brewery Origins: The Heineken Experience is actually located in its original brewery which was built in 1867 and served as the main brewing site until 1988!
- Transformation into a Museum: The property was reopened to the public in 1991 as the "Heineken Treat and Information Centre." and was rebranded as the "Heineken Experience," in 2001 and has since grown into one of the city’s major tourist attractions!
- Interactive Exhibits: It offers four floors of multimedia exhibits, historical brewing artefacts, as well as a popular tasting bar!
- European Industrial Heritage Site: The original brewery building is recognised as an Anchor Point on the European Route of Industrial Heritage and highlights its significance in Europe's industrial history!
- Tasting Sessions Included: You (age appropriate) can enjoy a cool Heineken at the end of the tour!
- Global Brewing Presence: Heineken is the second-largest beer producer in the world and brews around 250 different types of beer across 70 different countries!
Useful Information About Heineken Experience
Tips for Visiting
- Book Tickets Online: Booking tickets online is an easy and convenient way to secure your tickets.
- Combination Tickets: See our range of combination tickets for the Heineken Experience. Click HERE to see options.
- Things to do in Amsterdam: See our full range of things to do in Amsterdam by clicking HERE!
How To Get There
- Heineken Experience, Stadhouderskade 78, 1072 AE, Amsterdam
Opening Hours
- Monday: 10:30 - 19:30
- Tuesday: 10:30 - 19:30
- Wednesday: 10:30 - 19:30
- Thursday: 10:30 - 19:30
- Friday: 10:30 - 21:00
- Saturday: 10:30 - 21:00
- Sunday: 10:30 - 19:30
